Guerrilla Marketing, Viral Marketing, Web Site Promotions - Take advantage of a full range of unique, unconventional, extremely cost-effective and professionally managed Internet marketing strategies.

360 Degree Internet Marketing -
    Think Outside the Box for Minimum Cost, Maximum Results

Guerrilla Marketing is based on the concept that marketing is a 360 degree process and you've got to do it right from all angles at all times. Viral Marketing being only one, the tactics involved are many, but the cost to implement each is anywhere from negligible to none. In essence, this comprehensive strategy is cross-promoting - an unconventional methodology using every available tactic and focusing on all touch points to hit the potential visitor with messages from all sides, whether it be mutually beneficial and compatible partnerships, targeted e-mail, affiliate programs, viral marketing, user groups, web site promotions, link and banner exchanges, auctions, chat rooms, sponsorships, or online classifieds, with the end goal of amassing large numbers of repeat and referral customers.

Unique Aspects

Guerrilla marketing is marketing that is unconventional, nontraditional, not by-the-book, and extremely flexible. The nine major differing factors from conventional marketing are:

Instead of investing money, you invest time, energy and imagination.
Instead of guesswork, you utilize our expertise and experience.
Instead of measuring your success in terms of traffic, responses or sales, you do so in terms of profits - your bottom-line.
Instead of ignoring customers once they've purchased, you follow-up for cross-sales, up-sales, and referral sales with great persistence.
Instead of only concentrating on making sales, you are dedicated to making relationships, which result in many more sales over the long-term.
Instead of focusing on a single strategy, you utilize a combination of many.
Instead of growing large and diversifying, you grow profitably and maintain focus.
Instead of aiming messages at large groups, you target individuals and small groups.
Instead of growing only by adding new customers directly, you lean upon the enormous referral power of your customers to grow exponentially.

Program Development

The Bulls Eye Group can provide a well-defined program tailored to your business to increase traffic significantly, yet keep costs to a minimum. Although this strategy requires a great deal more client involvement, it allows a client to be extremely successful, where it would be impossible otherwise, given alternative and more costly strategies.

Marketing Tools

We incorporate a wide array of tactics into your customized plan, with several of the main ones described below:

Affinity Partnerships - Establishing relationships with other sites that have complimentary products or services to your own. We research and develop potential partnerships that would be win-win for both in terms of traffic and cost.
Targeted E-Mail - Not only extremely cost-effective, but effective in strengthening branding and building relationships with your customers, as well as greatly improving revenues with new sales, cross-selling and obtaining referrals.
Affiliate Programs - A cost effective way for e-commerce and other sites to connect and build traffic on a pay-for-performance basis. You only compensate your affiliates IF you get the results that you want. The pervasive nature of this model, combined with its cost-effectiveness, make it an extremely valuable strategy in your overall plan. We can coordinate and market your Affiliate program, choose partners and effectively manage and track the results.
Viral Marketing - A strategy of creating and developing a self-disseminating message - that is, one that replicates on its own, powered by the recipient of the original message. Two recipients tell (email) two friends, who then tell (email) two friends, and so on. If designed properly with a strong benefit for the recipient, this method can be extremely effective.
Promotions - Extremely popular and quite effective at generating traffic, these can be used to cross-sell and up-sell, as well as building your targeted customer and potential customer database.
News/User/MailingList Groups - Numbering in the tens of thousands, these groups are comprised of names of people who share a common interest and communicate with one another through electronic bulletin boards and chat rooms. News groups, user groups, and mailing list groups are effective ways to create interest and promote your products or services. We can identify the groups that provide the greatest return.
Link/Banner Exchanges - An advertising model where your link or banner is displayed on another site, and a link or banner from another is displayed on yours. Exchanges are typically managed by a central company to alleviate your involvement in trying to find suitable exchange partners, serving the links or banners from your site, and the ongoing effort required to maintain the program. Not only do we handle setup, but also develop programs that provide exclusive one-way links from compatible partners as well.
Auctions - These sales models can be utilized to reduce unwanted inventories, and at the same time build brand awareness. There is minimal cost involved with placing and selling merchandise on auction sites.
Online Classifieds - Just like newspaper classified ads, online classified ads have a large readership on the Internet, are typically free to place, and can help to generate additional traffic and sales.

To be effective in this area, you need the experience and knowledge to select and capitalize on the right tools. We excel in developing imaginative, extremely successful, and cost-effective programs of this type.

Contact us to see how this part of your overall strategy can be key to your success.